If you’re new to Facebook Marketing, you should start by creating a simple ad. The basic ad can be viewed by anyone. However, advanced ad options require professional or qualified buyers to use. You can change your headlines and description multiple times until you find the one that works best for your business. You can also run an AB Test to compare two different ads side-by-side and allocate resources to the one that’s more effective.
First, create an ad set.
You can choose to use a single image, video, carousel, or collection of photos and videos. You can set the budget for the ad set. You can also use a custom keyword phrase that will attract more users. Make sure to set a daily or monthly budget for the ad. Once your ad set is created, you can adjust it according to how it is performing.
Once you’ve established a landing page, you can create a custom ad.
The ad will be displayed in front of your audience, and you can target your ads based on their interests. If you’re a beginner, you should focus on making a good first impression. You can do this by choosing a relevant title, description, and photo. Once you’ve created the ad, it’s time to start creating ads.