Content Marketing

engage with your audience

Drive Brand Awareness

With audiences becoming increasingly immune to marketing messages, it’s time to use more engaging methods.

Social Fuel’s content marketing approach is based on understanding user needs, so that we can create and promote content where and when they want it. The goal of content marketing is to attract and retain customers by creating timely, relevant and valuable content, all with the intention of influencing customer behaviour. It’s an ongoing process that is best integrated into your overall marketing strategy.

higher sales

Marketing strategy

It is likely that brands that maintain a high level of brand awareness will generate more sales. When faced with choices, consumers are more likely to buy a name brand product than an unfamiliar one.



Take the soft drink industry as an example. If a soft drink is removed from its packaging, it is virtually impossible to tell it apart from another. Coca-Cola and Fanta, the two industry giants in South Africa, rely on brand recognition to attract consumers to their brands. As a result of their marketing and advertising strategies, these companies have increased brand recognition among consumers, which has directly led to higher sales.